The One of Seven Project has seen enormous growth over the last two years and continues to see it again in 2020. With this in mind we want to partner with companies who are targeting the same demographics as The Project (Bikepacking and Hiking). Advertising with The Project is the easiest way to reach these demographics.
In 2019 The Project’s users were up 405% YOY and our page views were 322% YOY. 2020 is on track to to see 150% YOY for users and 160% YOY for page view (see chart below). With new guides, resources, and custom t-shirts coming soon, we expect our 2020 numbers to climb even higher.
Please read on if you are interested in learning more about partnering with The Project.
FOCUS DEMOGRAPHIC
One of Seven Project has a tightly focused demographic of core outdoor users who are planning or researching bikepacking and thru-hiking trips that are typically longer in duration than 4 weeks.
This demographic is more educated in the outdoors, spends more on gear, and are more dedicated to the brands they believe and rely on. (See our Rider Survey Results to learn what bikepackers are using)
Advertising with us ensures your brand/ad will be seen by this focused demographic resulting higher brand affinity in a hard to target audience.
We created this advertising program to make targeting your demographic easy and cost effective.
PROJECT GROWTH
The Project is continuing to grow at an incredible rate.
With a focus on developing increasingly relevant content, and furthering our outreach and presence in the greater community—2020 is projected to see increased site traffic, with higher retention, and tighter focused user targeting in the bikepacking and thru-hiking demographics.
DIGITAL AD: HEADER
The Header Ad slot is is our primer ad located which is within 800 pixels of the top of the screen to give you the best exposure possible. The Header Ad is your best option to target focused readers before they get too deep in The Project’s extensive content.
DIGITAL AD: GUTTER/BODY
The Project strategically places Body/Gutter Ads next to the most relevant content on the page. This gives you the best chance of catching the eye of our readers. Ads can be either horizontal or vertical depending on the individual page.
DIGITAL AD: SUPPORTER
The Support Ad section is a logo only placement area. Logos link back to your site and are located on every page of the site (over 900). There is no impression cap on these logo placements. These spots will be gone fast!
CUSTOM OPPORTUNITIES
The Project understands that everyone’s needs and budgets are different. With this in mine we’re open to the creation of custom marketing opportunities that better fit all needs. All custom plans are designed to give the most benefit and exposure to both you and The Project.
If you are curious about designing a custom advertising plan with us, use our contact page to contact us.
CHECKOUT ALL OUR GUIDES
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