I first met Josh at the 2018 Fall Outdoor Retailer Show. He was brewing his coffee at the LA Sportiva booth. Watching him in his nature element, it was hard not to see his passion for brewing coffee.
I stood off to the side like a voyeur just taking in the spectacle that was Josh making coffee and sharing his passion. When I saw my opening I went over to introduce myself. I had to hear his story that brought him to the show brewing coffee.
Josh was studying to be a doctor but along the way he realized he enjoyed his bike ride to school more than school itself. He changed gears to work in the bike industry but soon became disenchanted with what he found. There were too many unhappy people.
During both of these pursuits coffee was a constant. The best part of his day wasn’t the ride to work or work itself. His morning cup of joe was what he liked best. One day he realized he never had a really fresh roasted cup of coffee. He started looking into coffee and how it’s roasted and fell in love with the process. But it was just the process but how coffee made people feel he liked.
His passion was right in front of him the whole time. Now the best part of his day is making coffee for others and the happiness it brings them.